Free ads are being introduced into the social media landscape to increase the quality of content, according to social media marketers.
Free advertising is now being introduced on a variety of sites including Facebook, Twitter, Instagram and Snapchat.
The new approach comes as marketers work to position themselves for a wave of new ad sales in the coming years.
In a video from TechCrunch, Facebook’s VP of advertising, Matt Schmitt, says that he believes that social media ads will be the next big revenue stream for the social network.
The company has also announced a new $500 million investment to expand its advertising ecosystem, and it has set aside a total of $250 million for advertising in the first year of its deal with the World Wide Web Consortium (W3C).
“Facebook has been working with the W3C to make sure that there is the most open, transparent and secure environment for our advertisers to advertise, and we’re excited to be part of the process,” says Schmitt.
The move comes after Facebook’s previous venture with the Internet Archive, which was canceled last year.
The W3G, which is composed of major internet service providers and content creators, has been in talks with Facebook since 2015 to make its content more accessible and easy to use, and Facebook has also been working on improving its own social network tools.
Advertisers will have to use a Facebook account to make purchases on the platform.
Facebook also said it would be introducing more tools to help advertisers make their ad campaigns more attractive.
“We’re building tools that are more focused on building better brands and more focused to make it easier for advertisers to reach their audiences,” Schmitt said.
“There’s a lot of room for growth on Facebook in the social space.”
Free ads will also be part the way advertisers can promote their products or services through ads that are paid for by other sources, such as advertisers, merchants, and retailers.
The ad platform also will be able to accept advertising bids from other advertisers on its platform, which means brands can have an easier time finding advertisers.
“In the past, we had to spend millions of dollars on getting paid by other sites to do this, but now we can do it with Facebook,” says John Schmitt of the W4C.
“So we’re not limited to just advertisers, we’re able to reach people across the entire web.”
Free ad formats are likely to grow quickly over the coming year, as advertisers seek to make the most of the new opportunities offered by the platform, Schmitt says.
“With this new ad format, we have a chance to bring advertisers to our platform, and that is a big win for all of us in the ad ecosystem,” he says.
He says that this will help to drive up the revenue of all of Facebook’s advertising programs.
Facebook said in the video that it is targeting free ads to be the primary way that it sells advertising on its platforms.
The ads will not be paid for and will be displayed as ad-free content.