Google is facing pressure from the media, lawmakers and users to pay publishers for free advertising.
Advertisers are increasingly demanding that Google pay for the content they produce, particularly when they are seeking to reach consumers.
Google, however, argues it has a strong business relationship with advertisers.
Advertisers will also demand that Google create a new category of ads for free, the company said Wednesday in a blog post.
The new category is called Free Ad, and it’s the first step toward giving Google advertisers a way to advertise to people without paying for them, the Google said.
Google has been working on a new way to reach people without advertising for some time.
It’s already started using it for Google Play services, YouTube, Gmail and the Google+ social network.
But Google’s new Free Ad category is different from its existing Ad category, the free-to-play, free-content-delivery system Google uses to reach advertisers, the search giant said.
Google already offers ads for a number of free categories including video and news.
The new category will be available in Google Search, Gmail, YouTube and other Google products, the blog post said.
Ads on Google are paid for by ads from publishers that also pay for Google’s search services.
Google is also testing a new option for publishers, where publishers can pay publishers directly for ad space in their own Google products.
Google’s Free Ad service is not available for free in Google products that aren’t search engines, but it will be in Google search, Gmail or YouTube, Google said in its blog post Wednesday.
The move is an effort to help Google publishers and publishers that use Google services reach advertisers without having to pay for them.
Google wants to keep publishers from being penalized for using Google services without paying.
Google said it will allow publishers to make ads free to promote their products and services, and publishers can also accept ads from Google for other purposes.
The Google+-based search service, which Google acquired last year, is a prime example of Google’s approach, the online advertising giant said in a statement.
Google didn’t say how much publishers would pay for ad spots in Google’s Free Ads service.
Google also said that advertisers can now make requests for ads on Google services by sending email or text messages, using a third-party website or through a Google Voice account.
Google and publishers said they would allow advertisers to offer ads to their own services without being charged for those ads.
But many publishers, including many of the biggest brands, have complained about Google’s policies.
They’ve called for Google to allow publishers more control over what ads they can offer to consumers.
For instance, advertisers can request a specific type of ad space on Google-owned properties to promote a product or service, rather than being forced to create ads for every page of a website or app, the companies said in the blog.
In its blog, Google also said publishers will be able to set their own ad guidelines to allow them to exclude certain ads from advertising.
Publishers have also been trying to get Google to pay them for the ads they create.
Google’s policy is to pay up front for the advertising space on websites and apps.
It will not pay publishers until the publisher has paid the publishers for the space, Google’s Blogger blog post also said.