By Buzzfeed UKNewsNow on October 27, 2018 12:17:37A new partnership between ITV, the UK’s leading subscription TV service, and UK TV has seen the TV channel ITV Plus pay £100m for Robix ad placement on YouTube.
The move follows a similar one between Sky and Channel 5 last year which paid £80m for a similar deal with Robux, which allows users to download videos and clips of content, such as news and sports, for free.
Robix has become a hot topic following the UK government’s decision to ban the importation of the popular, cheap, but highly effective video editing software.
A UK government report found that in 2018, over 7,600 people were killed by illegal robix users.
According to the company, the Robix platform has been downloaded more than 2 billion times in just the last two years.
The majority of those people were aged 18-34.
The Robix team says that the Robux app has been used by more than 100 million people and has over 3.5 million subscribers.
The app allows users “to embed content from multiple apps and devices into one single file”.
“We have been working with ITV, Channel 5, Sky, and YouTube to develop the Robx platform,” Robix CEO Andrew Brierley told the BBC.
“We’ve already been working on it for several months, and it’s been extremely successful and has been able to help reduce the amount of violent content on the internet.”
What we’ve been trying to do is make the whole world safer online, so we’re very proud to be a part of it.
“Channel 5 paid £2.9 million for its Robix partnership, which includes the option to display a video on the channel.”
I think the Robax app is going to be incredibly useful for viewers,” ITV’s director of digital content Andrew Dutchess told the broadcaster.”
It will make watching television and movies a lot easier and more enjoyable.
“The UK government has said that the introduction of the Robox ban will result in an estimated 40,000 deaths and 300,000 injuries per year in the UK, according to the UK Office for National Statistics.