Google is shutting down its movie theater ad network after the company learned that a third-party ad service was paying the ads companies, according to sources familiar with the matter.
The company has stopped using the ad network’s advertising platform, called Google Play, for movie theater listings and content, according the sources.
Google is now working with the ad service to improve the ad quality and performance for movie theaters.
The ad network was acquired by Disney, and Disney owns both Hulu and Starz, according a Disney spokesperson.
Disney also owns AMC Entertainment and Fox Searchlight Pictures, according.
The sources said that Disney, Hulu and Amazon are the only movie theater owners that have opted out of Google Play.
The source added that the movie theater operators and advertisers have been told that Google is not allowed to use their ad network, even if the ad has a strong relationship with their brands.
Google has previously said it would not allow any other ad network to use its platform.
In a statement to CNNMoney, Google said it was “actively evaluating the situation.”
The decision came as a result of “a number of complaints” from the movie theaters and movie companies that Google used to buy the ad platform.
The company said it is “actively considering” all the issues raised.
Google said in its statement that the ad networks will continue to have access to their advertising platform for “future advertising campaigns” in the future.
The announcement comes on the heels of the shutdown of a similar program by Disney.
Disney announced earlier this week that it had shut down its AdSense service.
Disney is the largest movie theater operator in the country and has more than 100 theaters.
The theater operators said that the AdSense program was one of the reasons they had decided to exit Google Play in favor of their own advertising platforms.