Apple has announced a new ad campaign for the iPhone and iPad that aims to increase its revenue by selling ads on the sites of major news outlets that have fallen in the pocket of the Russian government.
Apple’s ad program, which is designed to combat propaganda, is expected to take up a smaller share of Apple’s ad revenue than it does today.
Apple says the new program will begin to kick in in April and will cost about $100 million a year.
But the company says it plans to use some of the money to support programs like the U.S.-Russia Intelligence Sharing and Protection Act, or RSAPA, and to buy ads on social media sites.
Apple says the RSAPa program “provides a platform for companies and individuals to promote U.A.E. and other issues important to the Russian people and culture.”
The U.K.-based company has said it would consider providing RSAPas to news outlets, but it has yet to specify what those outlets would be.
The RSAP ad campaign is expected not to have a direct impact on the company’s bottom line, but the introduction of the new campaign will also lead to lower revenue from those sites, according to a report by The Wall Street Journal.
The newspaper said the companies that will see a bigger hit are the Associated Press, The New York Times and BuzzFeed.
Apple also says it will purchase ads on Instagram, Google+, and Facebook to target “a broad range of news and political content,” including posts by journalists, academics and others.
It’s unclear how much of the revenue the ads will generate.
The new campaign is being funded through a $500 million Apple Innovation Fund, according the Journal.
Apple is also investing in a new product called NewsBusters that will target Facebook, Twitter, and Instagram to show users what’s happening in the world.
Apple is also testing a new service called NewsCrowd, which aims to make it easier for people to report fake news.
The company says the advertising revenue it makes from the new ad programs will help cover “the costs of the U-turn,” as it calls the transition to a new approach to Russia.
The companies say that the revenue will help pay for U.N. sanctions against Russia, as well as to invest in a variety of U.C. Berkeley research and development programs that focus on “cyber security.”